UP Creative
Marketing & Custom Content Services
Introducing
UP Creative
We've won awards for our work and delivered results—in everything from crafting an effective social media campaign to producing interactive mobile apps for students. We've perfected sales pitches, honed and polished prose, interviewed thought leaders, designed powerful email templates, organized onsite events complex enough to make an enigmatologist weep, and scripted and produced educational music videos—during one of which 100 children performed a choreographed dance in unison.
Below are some of the things we do best. If you don't see what you're looking for here, just ask. However, we admit that we can't do everything. If you need someone to feed your cat or water your plants, we'll provide you with an excellent referral.
Writing & Editing
Compelling Stories, Told Well
We will research and write an original piece tailored to your target audience on a topic of interest that benefits your brand. You'll receive a fully designed case study, white paper, or special report aligned to your branding guidelines and delivered in PDF format. We can also work with you to find appropriate channels for distribution.
Other writing and editorial services include original feature articles, Q & As, press releases, website content, and more.
Social Media
Campaign Planning, Content Creation & Analytics
We can provide full management of your social media presence to drive interest, engagement, and conversions that matter. And we know how to speak to educators in a way that inspires and empowers them. Depending on your needs, we can manage your social pages and presence, create engaging content, provide a "kickstarter" package of innovative posts (including graphics and videos), and manage paid social media advertising.
Live Events
We Know the Decision Makers
Our live events include our Leadership Dinners—events for 8-10 Technology Directors, Superintendents, and Curriculum Directors. As a sponsor, you'll get the opportunity to listen, learn, and network with key purchasing decision-makers. We'll handle all the logistics and recruitment, and will develop key talking points on a topic of your choice and moderate the discussion.
Other live events include regional roundtables over breakfast or lunch, professional learning days, webinars, and virtual field trips.
Marketing & Sales Materials
Strategy, Management & Execution
We'll strategize with you on any new sales initiatives, listen in on discovery with potential clients, and create a proposal, a sell sheet, or a targeted sales pitch to help you secure new business.
Other services include banner ad creation, surveys, brand strategy, and more.
Posters & Infographics
From Concept to Finished Product
A downloadable poster or infographic is a perfect way to establish thought leadership in your area of expertise, and to identify your brand as one that cares about educators and students by providing valuable and needed resources.
Downloadable posters can be instantly shared among educators, and even printed and posted in classrooms for easy reference.
Other services include flyers, teaching guides, and downloadable lesson plans.
Videos
Animation to Full-Scale Production
Videos are great way to inform and entertain while breaking down complicated concepts into a visual, easy-to-digest format. We can create a variety of videos for your brand, including motion graphics, documentaries, animated "whiteboard" videos, testimonials, and more. We'll work with you to refine the message and script, then will deliver a fully produced, professional product.
Email Marketing
From Branding to Lead Generation
With years of experience at crafting email campaigns that resonate with educators, we can write, design, and code effective email messages for your target audience that result in clicks and conversions. If you need to acquire a list or cleanse your in-house data, we have the know-how and connections with data providers to get you the best services and rates.
Website Design & Content
Bring Your Vision to Life
By focusing on how people want to explore, interact with, and revisit your site, we improve conversions by designing intuitive, fluid web experiences.
Sophisticated, uncluttered design inspires brand loyalty and retention. We can work within your existing branding guidelines as needed, while crafting a fresh visual direction. Our responsive websites are built to work on multiple devices including mobile, tablet, and desktop. We apply best practices to artfully blend form and function.
Our sites are designed to give your audience an at-a-glance roadmap that tells them the site’s purpose and how they should interact with it.
